Music, Visuals & Cultural Brands
Music, Visuals & Cultural Brands - Where My Method Was Formed
2005-2025
I translate intangible ideas into visual systems that communicate instantly and clearly. From brand identities and motion graphics to live performance visuals and complex campaigns, every decision is structured, intentional, and cinematic. Nothing is decorative—everything is designed to guide perception, hold attention, and make meaning felt.
This approach comes from working at the intersection of music and global brands. Music taught me what frameworks cannot: how meaning unfolds over time, how emotion guides logic, and how attention reacts in real life—from promotional posters to dynamic visuals during live shows. Collaborating with major labels, acclaimed musicians, and large-scale creative projects shaped my understanding of how audiences experience, respond, and connect, informing every system I create.
Selected Work:
Roxette (EMI Sweden)
2011
Hand-drawn charcoal animation adopted as the official music video — proof that restraint and craft outlast trends.
Velvet Music (Russia)
2025-2015
Creative direction for top-tier artists, including Yolka.
Music videos, stage design, and visual systems shaping long-term artistic presence.
Yolka (Velvet Music)
Author of the award-winning song “Xochu”.
Directed videos and stage experiences aligning sound, movement, and image.
Official music video (watch on youtube)
Ditriy Milikov (Russia)
2011-2021
Co-created Turn the Game Around — an interactive educational performance blending classical music, visuals, and audience participation.
Developed animated music works featured at international animation festivals, extending musical presence beyond traditional channels.