Behind the Scenes, Where Brands Shine.
Harmonizing All Mediums into One Powerful Symphony
I create visuals that speak for themselves, requiring no additional verbal explanation—this is my true language.
My approach focuses on building visual consistency and cohesive brand identities, campaigns, and narratives across all mediums. By overseeing the big picture, I ensure that every element, from design to messaging, aligns seamlessly. For me, successful visual communication hinges on two critical components: a compelling story and the right visual execution, both tailored to the platform and audience.
How I work:
Translate Business & Marketing objectives into Creative concept
Before I embark on any creative journey, I dive deep into understanding a brand’s design and strategic foundation. I analyze the audience’s behaviors, lifestyle, and preferences, uncovering what resonates with them—be it in art, music, or product design. With this understanding, I can identify the most effective visual language, employing aesthetics, layouts, and even subtle symbolism to create a connection that transcends mere appearance and speaks to the audience on a deeper level.
Creative Concept into a visuals & Production Plan
Once the creative strategy is in place, I translate it into tangible visual elements—storyboards, designs, and layouts—ensuring a clear plan for execution across platforms. Here, the visual strategy truly takes shape. I rely on cinematic storytelling, color theory, and detailed design principles, combining them with an acute understanding of body language and subconscious perceptions to guide how the audience experiences the visuals. Every element plays a role in creating a holistic user experience.
During production, I plan and execute the creative process with precision, understanding the timelines and unique demands of each medium. Collaboration is key here, and I thrive in bringing together specialists with deep expertise. As a leader, I act as both a conductor and a collaborator—overseeing the team’s work while being ready to step in when needed, ensuring the creative momentum continues smoothly and effectively.
Orchestrate the Production with the Creative Team
Once the creative assets—designs, videos, photography—are ready for post-production, my focus shifts to refining and preparing them for distribution across various platforms. I oversee the final touches, ensuring that the visuals remain consistent with the original vision and solving any technical or creative challenges that arise. My role is to ensure that everything looks and feels as planned, whether through guidance or hands-on support.
Run the show for every platform
Scale & Support
For every brand, campaign, or product I work on, I create visuals that are designed for long-term scalability and growth. I develop style guides, templates, and layouts that can be easily transferred to in-house teams, ensuring consistency in visual communication. I also train junior creatives and teams on how to adapt and maintain the visual style, empowering them to carry the vision forward while keeping the brand’s identity intact.
Long story short:
2000-2024
“Orchestrating Creativity: Harmonizing All Mediums into One Powerful Symphony”
Chapter 1: The Dream of Harmonizing All Mediums
I began my career in civil engineering in 2000, specializing in map design—a process rooted in precision, systems thinking, and visual clarity. While technical, it had a strong visual component, laying the foundation for my future in design. Alongside this, I had studied fine arts since childhood, honing skills in drawing and sculpture. As multimedia and the internet emerged, I saw the potential to connect all formats—data, images, video, and music—into cohesive, multimedia creations. Driven by this vision, I taught myself graphic design and web development, transitioning into freelance work. In 2004, I won my first award for web design, marking a pivotal moment in my creative journey.
Chapter 2: Mastering Stills and Layouts with Existing Brand Guidelines and Luxury Magazines
In 2005, I joined Axel Springer and Newsweek, immersing myself in the publishing industry and mastering collaboration, deadlines, and material approvals. This experience gave me the technical expertise for larger-scale projects, even though news wasn’t my passion. Later, I collaborated with National Geographic Russia, fully embracing motion graphics from 2009 to 2019, working within strict style guides. I created TV ads, multimedia content for outdoor events, and interactive visuals for the NG Traveler Awards' dynamic stage designs, all while adhering to the brand's distinctive style and high standards.
Chapter 3: Mastering Storytelling and High-End Imagery in the Music Industry
Simultaneously, I delved into the music industry, launching my own indie label from 2005 to 2010 and collaborating with established musicians. My work spanned from viral music videos and album cover photoshoots to full-scale productions with teams of up to 30 people. These projects helped me develop my directing skills, both in video and managing complex creative teams. I also contributed to TV production, directing live shows and consulting on music TV programs, expanding my expertise in visual storytelling across mediums.
Chapter 4: Creating Guidelines and Visuals Across Platforms, from Concept to Realization
By 2010, I had gained enough experience across various mediums to lead larger projects. I took on art direction roles, guiding teams and crafting brand strategies for music artists, production studios, private clubs, fashion designers, and sports brands. My work evolved into full-scale campaign development, where I built visual strategies, created style guides, and oversaw all brand visuals—from logos to photoshoots. I directed the entire creative process, ensuring every piece resonated with the audience and aligned with the client's goals.
In 2018-2019, I ventured into VR360 filming, merging my experience in cinema and live shows with cutting-edge technology. I directed experimental projects that translated stage design and live-show experiences into immersive VR environments. This culminated in a three-day live-streamed event where viewers were "teleported" to the stage in VR360 format, showcasing the future of immersive storytelling.
Chapter 5: Starting Over in the U.S. and Solo Freelance Work
In 2021, I moved to the U.S. and, due to political reasons, had to rebuild my career from scratch without my established creative team and clients. As a freelancer, I worked on various projects, including filming for Stanford University and creating brand identities for small businesses and startups. My work helped these companies refine their ideas and secure investment. Despite starting over, I remained focused on building impactful visual strategies and pushing creative boundaries.
Chapter 6: Back on Track – Creative Lead in Rebranding and Filming Direction
Since May 2023, I’ve been working with a consulting company on a long-term rebranding project for an international dating app, elevating its perception into the luxury market. I directed the entire visual identity overhaul, from graphic design and color palettes to video production. At the same time, I contributed to animated openers for Dell’s cybersecurity podcast, TheCube, bringing my expertise to live events and documentaries.
Let's Collaborate
Whether you’re looking to elevate your brand, tell a powerful story through visuals, or tackle a creative challenge, I’m here to help. Let’s transform your ideas into something extraordinary.