Brand, Product & Narrative Systems for Startups
Early-Stage Ventures
Brand, Product & Narrative Systems for Startups
I work with startups at moments of formation — when ambition is high, structure is fragile, and clarity determines momentum.
My role is to translate complex ideas into coherent systems that align product, brand, and communication from day one.
Not decoration. Orientation.
Method
Define a clear visual and narrative logic
Reduce cognitive friction for users and investors
Build systems that scale across product, decks, and marketing
Support fundraising and early growth with cohesive assets
Selected Work:
2025
HealID
Translated an early-stage healthcare technology concept into a brand, product experience and investor story. The platform continued to evolve into an AI-powered family health coordination system.
2022
Hydrogen Deutschland GMBH
Translated a complex hydrogen venture into a clear visual and presentation system for investors and partners. The H2 Campus concept later moved from pitch materials into publicly announced plans in Germany.
2020
ULLR
Translated an ambitious fintech and gaming ecosystem into a brand, product story and investor presentation system. The venture later evolved into IFINITI.
2016-2018
Gooddler
Built the early brand, landing page and investor materials alongside the founders. The project later evolved into an international social-impact platform and foundation with UN ECOSOC consultative status.
