Brand, Product & Narrative Systems for Startups
Early-Stage Ventures
Brand, Product & Narrative Systems for Startups
I work with startups at moments of formation — when ambition is high, structure is fragile, and clarity determines momentum.
My role is to translate complex ideas into coherent systems that align product, brand, and communication from day one.
Not decoration. Orientation.
Method
Define a clear visual and narrative logic
Reduce cognitive friction for users and investors
Build systems that scale across product, decks, and marketing
Support fundraising and early growth with cohesive assets
Selected Work:
2025
HealID — Founding designer
Created brand identity and early design system for a family health platform.
Translated complex health data into a coherent, human interface.
2022
Hydrogen GMBH — Strategic designer
Structured complex technical and spatial data into a clear presentation system for investors and partners.
Project was later sold.
2020
MyWay — Founding designer
Defined core concept, brand, and early UI before the product was fully formed.
Created a foundation for exploration and iteration.
2020
URRL — Strategic designer
Rebuilt brand identity and investor materials post-angel round.
Startup was later acquired; founders re-engaged me for future ventures.
2018
Gooddler — Founding designer
Shaped early brand, landing page, and pitch materials alongside founders.
Helped clarify the product story and supported angel investment.
