Dell Technologies × theCUBE — Cyber Resiliency Series

Strategic creative / Visual systems / Motion

2023-2024

Challenge
Cyber resiliency is abstract, technical, and difficult to follow in real time. Dell and theCUBE needed a way to communicate complex systems without losing authority or audience attention.

Approach
I designed a visual translation system before designing visuals.
Using metaphor, pacing, and cognitive mapping, I built a calm, navigable visual language that allows audiences to see the system before hearing it explained.
The work focused on restraint — clarity over spectacle.

Outcome
A modular visual system spanning podcasts, documentaries, and live events.
The first episode became a proof of concept, shaping the entire series and extending into the Cyber Resiliency Summit.
The result: faster understanding, deeper engagement, and a scalable system that grows without redesign.